MARKETING GRADUATE: DIGITAL MEDIA ASSISTANT
I'M
Cindy Luu.
ABOUT ME.
Hi there!
Thanks for taking the time to visit my page.
My name is Cindy Luu.
I am a recent Marketing graduate @ RMIT (Bachelor of Business - Marketing) and am passionate about the dynamic nature of digital media.
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Scroll down to learn more about my skills, experiences and preview my latest work.
01 PROFESSIONAL Skills.
MY KNOWLEDGE LEVEL IN SOFTWARE
SOCIAL MEDIA CHANNELS
FACEBOOK, INSTAGRAM, TWITTER
90%
90%
WORDPRESS
CONTENT CREATION
WIX
SQUARESPACE
YOUTUBE
CANVA
EDM
MAILCHIMP
80%
85%
85%
80%
85%
ILLUSTRATOR
PHOTOSHOP
MY KNOWLEDGE LEVEL IN SOFTWARE
SOCIAL MEDIA CHANNELS
FACEBOOK, INSTAGRAM, TWITTER
90%
90%
WORDPRESS
CONTENT CREATION
WIX
SQUARESPACE
YOUTUBE
CANVA
EDM
MAILCHIMP
80%
85%
85%
80%
85%
ILLUSTRATOR
PHOTOSHOP
01 PROFESSIONAL Skills.
MY KNOWLEDGE LEVEL IN SOFTWARE
PROGRAMMATIC ADVERTISING
GOOGLE CAMPAIGN MANAGER
GOOGLE DISPLAY & VIDEO 360
90%
90%
SOCIAL MEDIA CHANNELS
FACEBOOK, INSTAGRAM, TWITTER
90%
90%
WORDPRESS
CONTENT CREATION
WIX
SQUARESPACE
YOUTUBE
CANVA
85%
85%
85%
80%
80%
CONTENT CURATION
85%
EDM
MAILCHIMP
70%
PHOTOSHOP
EDITING
50%
OTHER
MS OFFICE SUITE
90%
02 Experience.
JUN 2018 - PRESENT
THE MEDIA STORE
Digital Media Assistant
Working on the media account of Australia's leading automotive brand, Toyota Motor Corporations Australia, my main responsibilities as the Digital Media Assistant includes:
-
Implementing and managing high performing programmatic display and video campaigns via Google Campaign Manager & DV360.
-
Liaising with the Digital Planner Buyers to ensure the campaign set up reflects the approved online media schedule.
-
Liaising with creative agencies and media partners/publishers to ensure all creative assets are delivered to spec and on time.
-
Effective troubleshooting and optimisations throughout the campaign.
-
Gathering data and insights for weekly/monthly campaign reporting for the client.
APR 2018 - JUN 2018
EATCLUB
Marketing Assistant Intern
Founded by Marco Pierre White, EatClub is a customer engagement platform that lets restaurants invite diners to a full service experience at off-peak prices allowing restaurants utilise their full capacity.
My role as the Digital Marketing Intern included:
-
Liaising with EatClub’s marketing team to create engaging Paid Social and EDM campaigns.
-
Implementing paid social posts on Facebook Business Manager.
-
Content creation for organic Facebook posts.
-
Content creation and distribution of EDMs via Mailchimp.
-
Coordinating with social media influencers as part of EatClub's marketing strategy.
-
Responsible for EatClub's Instagram account and online community management.
Feb 2015 - JULy 2016
MARKET SOLUTIONS PTY LTD
Market Researcher
Appointed by local, state and federal governments to conduct quantitative and qualitative surveys at a national level.
MAR 2012 - MAR 2016
LIFESTART FOUNDATION
Volunteer
-
Worked closely with a team and founder Karen Leonard to raise awareness and funds for a secondary educational scholarship for a Vietnamese student.
-
Participated in the 2015 Life Start Foundation Workshop in Hoi An, Vietnam in for 2 weeks.
-
Maintain on going contact with the student through pen pal emails.
-
Developed an understanding and appreciation for non-profit organisations.
sep 2014 - OCT 2014
JAPAN EXCHANGE PROGRAM
Shin-Ai Girls High School Osaka, Japan​
-
Participated in a one month language study tour.
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Homestay with host family from Shin-Ai.
-
Immersed in the Japanese culture.
-
Developed aptitude for independence and self-learning.
